Boston Globe: The guy behind the revived Cracked
Braintree native is taking a crack at reviving a humor magazine - The Boston Globe: "The 48-year-old Cracked has always been the Avis Rent a Car of the humor magazine business, the C-student's second read after Mad. ``Humor magazines are an extremely difficult category to crack,' says University of Mississippi magazine expert Samir Husni . ``From National Lampoon to Mad to Cracked to Spy, they start with edgy political humor, then slowly but surely they turn to boring political humor, and then it's sex and blondes. They start with a blast, and they die with a blast. The odds are against them from Day One.'"