2006 Media MVP: Colbert

2006: Media MVP - mediabistro.com: "Stephen Colbert seemed to be on everyone's year-end list, and for good reason: He filleted the president in public, coined a word ('truthiness') that seemed to capture America 2006 and gave Comedy Central the perfect nightcap to Jon Stewart's Daily Show — making him mediabistro.com's first-ever Media MVP.

Colbert, ironically, beat the dudes behind his communal p.r. machine — YouTube — and Baron Cohen, whose ability to stay in character for what seemed to be the longest press junket in film history rivaled Colbert's."